Nous vous proposons une série de définitions de termes marketing et business.
| A |
B |
C |
- A/B Testing
- Above the line
- Acquisition
- Activation
- Advergame
- Advocacy marketing
- Adwords
- Affichage Display
- Application Programming Interface (API)
- Average time of conversion
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- Backlink
- Benchmark
- Below the line
- Blockchain
- Branding
- Business to Business (B2B)
- Business to Consumer (B2C)
- Business to Government (B2G)
- Business to Administration (B2A)
- B2B2B
- B2B2C
|
- Click & Collect
- Coût d’acquisition client (CAC)
- Coût Par Action (CPA)
- Le Coût d’Acquisition Client Marketing (CAC Marketing)
- Coût de Fidélisation Client (CFC)
- Coût par Clic (CPC)
- Content Management System (CMS)
- Content Marketing
- Cost per lead generated
- Cost per conversion
- Crowd marketing
- Customer Relationship Management (CRM)
|
| D |
E |
F |
- Data Management Platform (DMP)
- DSP
|
- Employee Advocacy
- E-reputation
|
|
| G |
H |
I |
- Gross Rating Point (GRP)
- Growth Marketing
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| J |
K |
L |
|
|
|
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| M |
N |
O |
- Monthly New Leads
- Monthly website traffic
- Marketing Automation
|
|
|
| P |
Q |
R |
|
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- Qualified leads per month
|
|
| S |
T |
U |
- Sales-accepted leads (SAL)
- Sales qualified leads (SQL)
- SaaS
- SQL
- SEA
- SEO
- SEM
- SMO
|
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- User Generated Content (UGC)
|
| V |
W |
X |
- Valeur à venir du client / Customer Lifetime value (CLV)
|
|
|
| Y |
Z |
1,2,3… |
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